The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • corsicanguppy
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    4 months ago

    benefit of not overpaying for shitty burnt coffee.

    Sir, this is a Tim Hortons. If you want unburnt coffee, the McDonalds is just over there.