In 2023, stories produced by the organization’s climate teams outperformed the average story on the website in 11 months out of 12, often dramatically.
This is a useful read irrespective of the climate angle; it could apply to any topic in a news room, and identifies how much the organizational structure will affect which journalism is effective.
This is a useful read irrespective of the climate angle; it could apply to any topic in a news room, and identifies how much the organizational structure will affect which journalism is effective.
True. I’d have just one edit to whole story:
“The fact is, that if you make a good
climatestory, people will want to read it.”