Most voters just always vote the same way because it’s how their parents voted. Sad, but true. Then you have a band of voters that actually will vote based on the party platforms and the track record of who’s running. But all of these voters are easy to predict, set the platform accordingly and you know how many votes to expect. And that’s not a bad thing if an issue is important to voters and the politicians know this and can get those votes by promising to do something about it and have a fairly good track record on fulfilling their promises, everything goes smoothly.
But then you’re left with a small percentage of people who will vote based on who they’d like to have a beer with, which one is more handsome, which one reminds them of one of their relatives or whatever.
It comes down to the margins, and the margins are random as fuck.
Well it always comes down to the margins.
Most voters just always vote the same way because it’s how their parents voted. Sad, but true. Then you have a band of voters that actually will vote based on the party platforms and the track record of who’s running. But all of these voters are easy to predict, set the platform accordingly and you know how many votes to expect. And that’s not a bad thing if an issue is important to voters and the politicians know this and can get those votes by promising to do something about it and have a fairly good track record on fulfilling their promises, everything goes smoothly.
But then you’re left with a small percentage of people who will vote based on who they’d like to have a beer with, which one is more handsome, which one reminds them of one of their relatives or whatever.
It comes down to the margins, and the margins are random as fuck.