Today, 7-Eleven’s new owners, SEJ Asset Management & Investment Company — owned by Seven-Eleven Japan Co., Ltd — feel the company’s U.S. locations need a makeover.
The company said some U.S. locations will soon have a significant change in their look, feel and product offerings, along with a rebranding that includes a certain Japanese flair.
Some customers could see much more of an emphasis on fresh sandwiches, fried chicken, sushi, and desserts in the menu offerings, too, rather than things like hot dogs and slurpees
… sushi?
C’mon Japan, you think Americans are going to trust raw fish 7-11 sushi?
I’m just relieved they finally fucked off with the mobile checkout thing in Canada. They were pushing it so hard for a while there that I dreaded even going into the store. You couldn’t get through checkout without four different employees wanting to explain it to you and asking, “Why not mobile checkout? But you get ten times the points! C’mon, try it!”
I did try it, too. Twice. The first time was confusing, unintuitive, and clunky. The second time was exactly like the first, except it didn’t beep with I had finished paying and the woman at the counter had a heart attack thinking I was running out the door with stolen merchandise. By the time she checked everything and confirmed that I had, I decided those 10X points could fuck off.