Legally this constitutes a meme

“When I post a meme,” Humpty Dumpty said, in rather a scornful tone, “it means just what I choose it to mean – neither more nor less.”

an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users, often with slight variations.

Not all memes are, or are ment to be humorous. This is more of a “spread it around” type thing than a joke.

No meaning left in the term at all anymore. People think it means “image” now