How would they determine if the ad is played without trusting the client? I guess they could screw with the buffer, but that would really piss of people with poor internet, and most people would prefer an ad-length black screen to whatever attention wrenching dark pattern manipulative brown noise wants to infect your mind today.
Don’t worry, I have been using the powerful technology of “the mute button” and “doing other stuff” since before cable TV existed. We always have alternatives.
That is an interesting question. From what I know, youtube has every video in chunks that they serve to the client, and so server side ad injection is just serving some ad chunks before the video. I think you’re right with the buffer thing, it seems to me like the only way to make sure the client can’t skip it would be to make the buffer shorter, impacting some people (although seems like only really people with internet thats fast enough for streaming some seconds, but not other seconds, which is an odd catagory)
Ultimately it would be a tradeoff for youtube, but the fact that they put the effort into doing mass testing of the idea at all shows that clearly there are some good incentives, and it may eventually be implemented.
How would they determine if the ad is played without trusting the client? I guess they could screw with the buffer, but that would really piss of people with poor internet, and most people would prefer an ad-length black screen to whatever attention wrenching dark pattern manipulative brown noise wants to infect your mind today.
Don’t worry, I have been using the powerful technology of “the mute button” and “doing other stuff” since before cable TV existed. We always have alternatives.
That is an interesting question. From what I know, youtube has every video in chunks that they serve to the client, and so server side ad injection is just serving some ad chunks before the video. I think you’re right with the buffer thing, it seems to me like the only way to make sure the client can’t skip it would be to make the buffer shorter, impacting some people (although seems like only really people with internet thats fast enough for streaming some seconds, but not other seconds, which is an odd catagory)
Ultimately it would be a tradeoff for youtube, but the fact that they put the effort into doing mass testing of the idea at all shows that clearly there are some good incentives, and it may eventually be implemented.