Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.
The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.
It’s even worse if you’re watching competition shows:
“Coming up: things you’re going to see in the next 5 minutes.”
“Welcome back: recap of what you’ve seen in the last 5 minutes.”