I mean, it’s not a scam, it’s just right wing propaganda. The whole “main stream media” deal is just an attempt to pull outlets to the right. They can’t argue the facts of climate change or voter fraud or immigration, so instead they appeal to “bias” to push outlets to not challenge them. I’m not saying the Times was ever a progressive bastion but at one point it might have at least been centrist before everyone bought what Fox News was selling.