In January 2021, Dylan Field, the young co-founder of Figma, a popular UX design tool, said that “our goal is to be Figma, not Adobe” in a conversation in which some users, all of them dissatisfied with Adobe, speculated how long it would take for Figma to overthrow the Photoshop maker.
Almost two years later, in September 2022, Adobe bought Figma for USD 20 billion and Dylan, on the very same Twitter, seemed excited about the news that his company had just become Adobe.