I get that it started for free with less intrusive ads, but YouTube has had a huge impact on the way we all share and consume information. Understanding how much money it takes to run a service with the technology needed to provide high definition videos on a site that is up 99.9999999% of the time, I have no issue paying for a service that has changed my life in many positive ways. Now I do hate price gouging like everyone else, but it’s inescapable from gas & groceries to all streaming platforms.
Would rather pay the creators directly instead of it going 80% to anyone in ceo position and maybe 5% to the creator.
At least with ads, 60% goes to the creator and 40% to YouTube. I had a video go viral because it was newsworthy, and a CDN (Storyful) offered to help with licensing and marketing, and their price was 40% of my 60%. I wasn’t really expecting the video to go viral, so decided “why not.”
I only got 36% of the money from the YouTube views, but Storyful delivered and got it on the news and a few documentaries and I ended up making thousands of dollars for a few minutes of video. 10/10 would do again, but then YouTube changed the rules and now you need like 1,000 subscribers for your video to even qualify for monetization :(
Interesting !
Where are you getting this 5% number?