I’m not talking about you, dear fedizens Fedizens are built differently :p
normie social media; fb, instagram, linkedin etc
I mean business in a loose sense of the word, but not always to generate a profit.
Ex personal branding - marketting yourself a defacto product. Ex; linkedin as a whole. Instagram/fb being the pinnacles of a persons existence, being fundamentally ‘look at how cool i am’.
I’m not counting IM messenger programs like discord or matrix or sms as social medias or phone apps like the 1900s era telephone. Obv i message/call my mom a lot. Pseudo/Anonymous social medias like reddit/4chan etc are also different that say facebook, and i’m not talking about them either.
I’ve noticed that when trying to use social media for networking irl, it’s god awful for that. But when i’m using it for business/marketing, it goes better.
in a post capitalist world, i think people would still promote themselves due to traits like narcissism or more mundanely, just liking attention. But yes, there wouldn’t be nearly as much brand promotion since that wouldnt really generate more revenue.
And there would be less self promotion, cause things like; most of the onlyfans ladies wont be doing that anymore.
I think there is a difference between wanting attention because you like attention and the kind of businesslike image cultivation we see on platforms like facebook.
Way back in the day in an obscure MyBB webforum for Brazilian nerds with 800 users, I was very proud of, as we called it in those times, my e-peen, which is to say, being one of the most well-liked members of the community with lots of in-forum awards listed on my user profile and shit. But like. At no point did I think of myself as cultivating a brand that could (and would) be used to get me employment, and at no point did other people side-eye me for doing “out of brand” or “unprofessional” things, which does happen in places like Facebook.